LANDCO CORPORATION ACHIEVES “VIETNAM NATIONAL BRAND”
On November 2, Landco Corporation was honored for the first time among 172 enterprises having valuable products judged at the announcement ceremony of the 8th Vietnam National Brand Program, with the theme “Creating the Future”.
Landco Corporation received the “Vietnam Value Brand” certificate in 2022
Despite the challenging impact of Covid-19 and the world’s fragile socio-political situation, the “Vietnam Value Brand” selection process in 2022 drew more than 1,000 participating enterprises. This year, the program has innovated in both the selection and evaluation requirements by experts, specialized units, and State management agencies using three criteria: “Quality, Innovation – Creativity, and Pioneering Capacity”.
After a nine-month application period, 172 organizations with 325 products secured “Vietnam Value Brands” certification after meeting the program’s national brand standards.
With comprehensive interior and exterior service, Landco Corporation appears on the “Vietnam Value Brand” list for the first time. According to a Landco Corporation representative, securing the certification is just the first stage in implementing its brand strategy through quality products and services that suit the needs of domestic customers and can compete in the international market.
International quality furniture to serve the demands of Vietnamese consumers
Founded in 2001, Landco Corporation – the owner of the brands LandDecor and LandFurniture – can meet all requirements in terms of design, manufacture, fit-out construction, and furniture supply. Its services are diverse in style, design, function, quality, and aesthetics, meeting the standards in the high-end furniture manufacturing industry.
Landco Corporation’s product booth at the Announcement Ceremony
For more than 20 years of establishment and development, Landco Corporation has digitized SAP – ERP enterprise resource management system and implemented ISO 9001:2015, ISO 14001:2015, and ISO 45001:2018. Its furniture has received Green Label accreditation from the Singapore Environment Council (SEC), which assists end–users in recognizing environmentally sustainable friendliness and safety.
Also, in 2022, Landco was rewarded with the “Best companies to work for in Asia” award, which was organized and voted on by HR Asia, an Asian human resources publication.
The representative of Landco Corporation affirmed that the recognition of these awards has helped the company enhance the interior manufacturing position of Vietnam in the global market and improve its domestic competitiveness against imported furniture, encouraging the development of Vietnam’s furniture industry.
On the path to bringing Vietnamese furniture to the world
Landco Corporation believes that participating in the Vietnam National Brand program will comprehensively support the company in its operations, business outcomes, and branding strategy through the core criteria of “Quality, Innovation – Creativity, and Pioneering Capacity.”
Furniture corner at the Landco Corporation
To Landco Corporation, achieving a “Vietnam National Brand” that recognizes not only the achievements of the business but also the motivation and conditions for the company to improve the competitiveness of products in the domestic and international markets.
“The supply of high-quality Vietnamese products in the domestic market will limit the ‘foreign currency bleeding’ since domestic customers can choose products with the same quality, but at much lower cost. In addition, with an orientation towards export, Landco Corporation also plans to see Vietnamese brand products compete with the leading global brands in the luxury segment, not just fabricating products for foreign brands with low profit”, said Landco Corporation’s representative.
